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Grant Support to Micro-Entrepreneurs

Training Report of Micro Enterprises on E-Commerce and Digital Marketplaces

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Date : 12 - 14 September 2023

Venue : SIRD & PR, Durtlang, Aizawl

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The training was held at SIRD & PR, Durtlang, Aizawl from 12th September, 2023 to 14th September, 2023. The training started on 12th September at exactly 7:00 PM and it was conducted for Micro Enterprises to give awareness on the importance and significance of E-Commerce and Digital Marketplaces. 

Expert Trainers 

  • Shri Mark Lalduhsaka | Chief Executive Officer | Angel Business Promoters

  • Shri Dr. Lalhmangaihsanga | Proprietor | Tawlhloh Handmade

  • Shri Christopher Lalbiaknia | Decision Scientist | Fractal Analytics Private Limited

  • Shri Lalchhandama Lailung | Core Faculty (IT) | SIRD & PR

List of Participants

Participants

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The Participants for the training were selected from the seven districts of Mizoram. Most of the participants were CEO of Organic Producer Company having various organic products. Entrepreneurs and Start-Up also attended the training.

Mr. Mark Lalduhsaka covers the following topics:

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  • What is E-commerce site and its working (includes models marketplace and inventory)

  • Different types of E-commerce sites and social media platforms available

  • GST registration process and returns to be complied with / periodicity

  • Pricing of the product (includes different scenarios like festival season, sale discount offers

  • Marketing and advertising, Photography and guidelines, Preparing a business plan :Understanding sales

Dr. Lalhmangaihsanga covers the following topics:

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  • Product Development and Branding of Products on Social Media

  • Online Customer Service, Listing of products, Customer grievance redressal

  • Seller account creation on sector specific E-commerce sites, Inventory model of selling (for SHGs/ JLGs Producer Organisation without GSTN

Mr. Thangkhokhai Guite, DGM, NABARD RO delivers a speech on the training site.

Mr. Lalchhandama Lailung covers the following topics:

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  • Branding and Product Naming Strategies

  • PAN, GST Number, Email ID, Bank Account

  • Soft Skills

  • Communication Skills

  • Interactive Marketing

  • Language Barriers in Marketing

Dr. Lalhmangaihsanga covers the following topics:

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  • Registration Process, listening on E-commerce sites, ONDC and social media

  • Photoshoot, catalog, preparation, videography

  • Digital payments, Order Management

  • Return and Refund Policy, Packaging and branding Warehousing facilities

  • Importance of data and analytics in marketing

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