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Mission Organic Mizoram(MOM)

Mission Organic Mizoram(MOM)

Angel Business Promoters of Mizoram is a Society registered under Firms and Society Mizoram. It was established 2nd March 2017 by a group of friends that shared common interest – the interest to promote farmers in Mizoram. It was then registered on 4th October 2017 as a formal Society with 16 members and 5 core members who are also the founding members.

Angel Business Promoters of Mizoram (ABPM) was established to promote farmers, farmers groups, FPOs, FPCs and any kinds of Small businesses that fall under MSME Category that require Start-up assistance. ABPM promotes by offering the following Services

  1. Financial Assistance to Farmers Group/FPOs/FPC for marketing linkages

  2. Training and handholding of Farmers Group/FPOs/FPC

  3. Cluster development for ease of marketing

  4. Development of Common Facility for Farmers

  5. Financial Assistance in terms of (Soft loans) to MSMEs/Entrepreneurs/Start-up

  6. Training and handholding of MSMEs/Entrepreneurs/Start-up

  7. Brand building, Marketing and Product development

Completed and ongoing Projects

  1. Promotion and Marketing of Mission Organic Mizoram Brand

  2. Promotion of One Organic Partnership

  3. Tea Cluster Development for small tea growers at Darzo, South Vanlaiphai and Muallianpui

  4. Setting up of Common Facility Centre for Tea Processing at Darzo

  5. Promotion of Unicorn Agri Business Solution

  6. Promotion of Setea Boxing Academy

  7. Promotion and Development of ZOMEDPLANTS under SMBP

  1. ACTIVITIES UNDER MISSION ORGANIC MIZORAM

 
Angel Business Promoters of Mizoram is a Service Provider for business development and marketing under Mission Organic Mizoram. According to the Classification of Task released by Mission Organic Mizoram on 30th October 2019, the following are the tasks assigned to Angel Business Promoters of Mizoram: -

  1. Preparation of Detailed Project Report for all FPOs/FPCs for claiming subsidy under B component

  2. Promotion of Entrepreneur and other private firms

  3. Product development, branding, brand promotion, creation of market linkage for the products

  4. Setting up of Post-harvest infrastructure and commissioning, etc

Following the above guidelines, Angel Business Promoters of Mizoram put a focus on the product and production rather than the FPOs/FPCs. It is important to create sustainable business through development of strong brand which in turn will add value to product. Branding is the most important marketing tool and it can be achieved only by creating sustainable linkage (which is market linkage). The linkage not only involved farmers but many other service providers which are usually private firms. Hence, Angel Business Promoters of Mizoram tackle each point in the value chain and make it possible for farmers to access these points. Angel also conducted diagnostic study on the low performing FPOs to understand the internal issues and problems and came up with suggestions to improve the FPO performance. Angel also reached out and handhold the better performing FPOs to help them in Business process planning and linked them to entrepreneurs or direct to market. 

MISSION ORGANIC MIZORAM

Angel Business Promoters of Mizoram have been the service provider for Mission Organic Value Chain Development for North Eastern Region (MOVCD-NER) during 2017 - 2021 in which Mission Organic Mizoram (MOM) is the State Lead Agency for Mizoram and handled by the Department of Agriculture, Government of Mizoram.

  1. Product Development with Reiek Block Organic Turmeric (Aieng) Producer Society

During February 2019 to May 2019, Angel Business Promoters and Reiek Block Organic Turmeric Producer Society collaborated on developing a model primary processing unit for development of dry turmeric finger at Tlangcheng, Reiek. It was in trial operation during 2019 turmeric season under the supervision of Angel Business Promoters. Fresh turmeric of around 49000 kgs was processed for dry turmeric finger. With huge amount of cost involved, there is a great learning on how to use poly tunnel dryers, how to decrease labour cost, and how to efficiently blanch the turmeric with Steamer. The detail report was made as a booklet and is distributed to many other turmeric FPOs for reference.With the help of SGS Labs India various turmeric varieties on parameters like size, curcumin content and health was researched to help the farmers in grading of their turmeric. This grading is used by the farmers for selection of better quality as a seed material. 

Development of DPRs for FPOs
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Three Detailed Project Reports were created for submission to NEDFi during the first quarter. The following were prepared and submitted for approval;

  1. Collection centre for Reiek Block Organic Turmeric Producer Society under B.1.1.1 Component

  2. 4-wheeler for Ginger Farmer Producer Organisation – II (MOVCD-NER), Hliappui under B.1.3.2 Component

  3. Pack House for Ginger Farmer Producer Organisation – II (MOVCD-NER), Hliappui under B.1.3.1 Component

However, the above DPRs were not processed further due to the changed in guidelines as on October 2019.

FPO trainings

In collaboration with SAMETI, Angel Business Promoters of Mizoram conducted training on Business planning and FPC development to the following FPOs:-

  1. Organic Turmeric Farmer Producer Organisation, West Lungdar on the 28th January 2019

  2. Farmer Producer Organisation (FPO) MOVCD-NER Turmeric Grower Group, Kolasib on 4th June 2019

  3. Chilli Growing Farmer Producer Organisation, Serchhip on 26th June 2019

  4. Reitlang Organic Producer Company Limited, Reiek FPC (ROPCO) on the 25th July 2019

In collaboration with GIZ and One Organic Partnership, Angel Business Promoters of Mizoram conducted training on Post Harvest Management and Marketing of turmeric to the following FPOs:-

  1. Reiek Block Organic Turmeric Producer Society, at Khawrihnim on the 27th and 28th August 2019

  2. Organic Turmeric Farmer Producer Organisation, West Lungdar, at Lungphun on the 29th and 30th August 2019

FPO visits and meetings
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Angel Business Promoters of Mizoram also conducted Diagnostic study on the low performing FPOs to understand the internal issues and problems and came up with suggestions to improve the FPO performance. The following are the FPOs visited for Diagnostic study: -

  1. Lunglei Organic Ginger Producer Society, Pukpui

  2. Organic Turmeric Farmer Producer Organisation, West Lungdar

  3. Organic Spices Farmer Producer Organisation, Hnahthial

  4. Farmer Producer Organisation (FPO) MOVCD-NER Turmeric Grower Group, Kolasib

  5. Aizawl District Spices Producer Organisation, Durtlang

  6. Chilli Growing Farmer Producer Organisation, Serchhip

Events participated on behalf of Mission Organic Mizoram

On behalf of Mission Organic Mizoram, Angel participated in events whichever can add value to the brand equity. The following are the list: -

  1. Participation in World Organic Expo 2019 at Delhi Pragati Maidan from 31st July to 2nd August 2019.

  2. Union Home Minister Amit Shah, during his maiden visit, inaugurated the North East Handloom and Handicraft Exhibition 2019 at the Government Mizo High School field at Zarkawt in Aizawl. Three day (i.e. 5th, 7th and 8th October) North East Handloom and Handicraft Exhibition.

  3. Participation in Destination North-East 2019 at Varanasi. (23rd to 26th November 2019)

  4. The 39th India International Trade Fair was held on 14th - 27th November 2019 at Pragati Maidan, New Delhi. It was Organised by Indian Trade Promotion Organisation (ITPO)

North-East Food Show 2019 at Shillong from 8th  to 9th December 2019

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